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Brands View our brands and innovative product line-up.
Ready-to-Eat Vegetables & Fruit Simplot Ready-to-Eat (RTE) Vegetables make prepping salads, grab-n-go items and meal kits a breeze—just thaw and serve.
Why Frozen Avocado is Hotter Than Ever Always ripe, always ready, they offer many valuable benefits you can't get from whole fruit. Learn More ›

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Loco Moco Bowl › We took a quintessential Hawaiian comfort food dish and made it into a bowl featuring cauliflower rice, peppers and onions, and seared ground beef.
Street Corn and Avocado Salad › A salad that brings all the freshest flavors of Mexican street food into one bowl.
Fall/Winter Trend Guide See what’s hot in foodservice and what you need to stay on trend. Get the trends ›

Customers

The Ultimate Fry Guide We can help you select the right fries, implement the best pricing and profit strategies, create must-have signature fries, and more. It’s all in The Ultimate Fry Guide. And it’s free.
The Ultimate Guide to Delivery & Takeout Tips and advice to succeed with off-premise customers Download ›

Resources

Nutrition Finder Discover Simplot products that match your operation's nutritional requirements. Find products ›
Fry Finder Find the fries that meet your customers' demands and your operating needs. Find your perfect fries ›

Category: Marketing

Use AI tools to help write your social media posts

AI in Restaurants: How to Use AI to Write Social Media Posts and Ads

July 26, 2023

Tired of writing social media posts for your restaurant? In this post, you’ll learn the elements of effective social media posts and how to prompt AI tools, like ChatGPT, to create them.

Using ChatGPT to create brilliant menu descriptions

AI in Restaurants: Using ChatGPT to Write Menu Descriptions

June 23, 2023

Tantalizing menu descriptions are critical to sales. Now AI tools like ChatGPT are radically reducing the time it takes to write them. In this article, we’ll show you step-by-step how to use ChatGPT to create brilliant menu descriptions in seconds.

Roasted Birria Fries

Eatertainment: Raising the Bar to Boost Traffic

February 28, 2023

An intriguing eatertainment idea may spur trial and social media fame, but novelty alone is not enough. The food and drinks have to deliver if there’s any hope of attracting subsequent visits—the lifeblood of the industry.

Woman makes purchase with restaurant gift card

Restaurant Gift Cards: How to Leverage Them for Better Sales

January 20, 2023

Are you currently offering gift cards for your restaurant? Do your customers know they are available? Read on to discover how a well-crafted gift card program can work for you to increase revenue and customer loyalty.

Pad Thai Lattice Fries make the Perfect LTO

7 Tips for Restaurant LTOs That Drive Traffic

August 4, 2022

Limited-time offers (LTOs) have long been one of the most effective tactics to generate excitement and drive restaurant traffic. Here we offer some tips to help you make your LTOs popular and profitable.

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